EOS- Changing the Lip Care Industry

1:46 pm on June 12, 2017

Change is inevitable. This thought applies to many areas of life. For years, however this did not apply in the world of lip care. The same basic companies dominated this area that did not include much variety. That all has changed now thanks to the minds of Jonathan Teller, Craig Dubitsky and Sanjiv Mehra. This trio is responsible for bringing about EOS (Evolution of Smooth). Their product would change the way people looked at lip care. Read frenchtribune.com for more.

 

EOS has become quite successful, currently the second best-selling lip balm in the country. They have even outsold well known brands such as Chapstick and Blistex. Today the company is worth more than $250 million dollars. The company was birthed because it’s founders saw an opportunity to create variety in this space. They sought to create a product that was appealing to both sexes and that appealed to all five senses. Careful thought and planning went into the rethinking of the traditional tube, as to not create a fad, but a product that would be around for many years to come. EOS is now a leader in this growing space.

 

One of the more interesting parts of EOS’s story is the way the company marketed the product. They truly understand that a unique approach was necessary to reach millennials. EOS used social medial outlets like Facebook, Youtube.com and Instagram to get the word out about their product. The product appeared in music videos by Miley Cyrus and Britney Spears and stars like Taylor Swift became a spokesperson for the product. All of this hard work has paid off. Today EOS has emerged to a household name with a large social media presence including more than seven million Facebook followers. Hit this page.

 

Changing an established industry is not easy, but EOS has done just that. They have created a model for innovation and creativity within an industry. As a result they have developed a product that should be around for some time to come.

 

Listen to this video for more info, https://www.youtube.com/watch?v=MQEsd7_LaLk