The Insights of Lori Senecal On Adapting to the Changes in the Market

11:38 pm on August 23, 2017

As new forms of technology develops, the markets change. However, the changes in the market go far beyond the technology and platform. This is especially the case when it comes to advertising to customers. For instance, businesses are not going to be able to take the methods that work with television and radio advertising and just apply it to online platforms. There needs to be other forms of engagement taking place on these platforms in order for it to work. For one thing, approaching social media the way one approaches television is only going to aggravate the users of the platforms.

Among the methods that Lori Senecal and some of the other successful advertisers suggest is engaging with the audience and potential customers. With the use of internet and social media, many companies have taken the time to get to know their customers so that they can make adjustments to their business to better cater to their customers. According to Ad Week, after all, the most important factor to the success of a company is how well they are willing to listen to their customers. They must also be willing to meet their customers where they are, explains Lori. This would mean taking notes of what they use.

For instance, many customers are accessing the internet from their mobile devices. While mobile devices are still able to access websites like regular computers, the format is a lot different. After all, the technology of mobile phones and tablets are different from computers. For instance, some of the mobile phones that are available operate on Android technology which is different from Windows. Therefore, some content is going to display differently. Lori Senecal thinks about the mobile users and urges her clients to come up with something that is going to work for mobile devices. Her methods maximize the reach of her clients. Read more about Lori on crunchbase.com.